Power BI Visuals — When to use with real examples
1) Bar / Column – Compare categories (ranking)
✅ Use when: comparing items (Region/Product/Team)
Example: Revenue by Region, Top 10 Products by Sales
Best practice: Use bar when category names are long.
2) Line – Trend over time
✅ Use when: daily/weekly/monthly trends
Example: Tickets created per day, Monthly revenue for last 24 months
Best practice: Add moving average for noisy data.
3) Area – Trend + magnitude emphasis
✅ Use when: you want to emphasize volume over time
Example: Website traffic trend (highlight growth)
4) Combo (Line + Column) – Volume + rate together
✅ Use when: one metric is amount, another is %
Example: Sales (columns) + Margin% (line)
5) Stacked Bar/Column – Composition + total
✅ Use when: you need total + category contribution
Example: Monthly revenue split by channel (Online/Store)
6) 100% Stacked – Share only (percentage composition)
✅ Use when: share matters more than totals
Example: Incident types % share per month
7) Treemap – Part-to-whole with many categories
✅ Use when: many categories; quick proportion scan
Example: IT spend by vendor/service type
⚠️ Not best for exact comparisons.
8) Pie/Donut – Part-to-whole with very few categories
✅ Use when: 2–5 categories only
Example: Payment method share (UPI/Card/COD/Wallet)
⚠️ Avoid for many slices.
9) Waterfall – Explaining variance (bridge)
✅ Use when: “why did it change?”
Example: Profit change from last month: Price + Volume + Cost + FX
10) Scatter/Bubble – Relationship + outliers
✅ Use when: correlation and anomalies
Example: Discount% vs Units Sold (bubble size = revenue)
11) Funnel – Stage drop-off
✅ Use when: sequential pipeline with drop-offs
Example: Leads → Qualified → Proposal → Won
⚠️ Avoid if your process isn’t sequential.
12) KPI / Card – Single metric status
✅ Use when: headline metrics and executive summary
Example: Total Sales, SLA %, MTTR
Best practice: Pair with trend or target.
13) Gauge – Progress to target (use sparingly)
✅ Use when: one goal metric, executive glance
Example: SLA 92% vs target 95%
✅ Better alternative (often): Bullet chart (custom visual)
14) Table – Row-level detail
✅ Use when: transaction-level audit view
Example: Invoice list, Ticket list, Backup job list
15) Matrix – Hierarchy + drill
✅ Use when: grouped summary with drill-down
Example: P&L (GL → Sub-GL → Account), Region → Country → City
16) Decomposition Tree – Root cause exploration
✅ Use when: “why is this high/low?” with guided drill
Example: Defects → Plant → Line → Shift → Defect type
17) Key Influencers – Driver analysis
✅ Use when: “what influences churn/late delivery?”
Example: Drivers of churn: tenure, plan type, complaints, region
18) Map / Filled Map – Geographic patterns
✅ Use when: geography adds insight
Example: Tickets by city/state, sales by state
⚠️ Avoid if location is just a label.
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